Branding & Print Design
Logo, color palette, typography, and complete brand guide. Flyers, brochures, catalogs, and any printed material with professional design. Everything your business needs to be recognizable, consistent, and inspire trust at first glance, online and offline.
The first impression happens in 0.05 seconds. Design decides.
Before they read a single line of what you offer, customers judge. They judge the logo, the colors, how your flyer or website looks. A consistent visual identity communicates that you're serious, that you care about details, and that you're worth trusting.
An inconsistent identity — a different logo on the website than on the business card, colors that don't match, randomly chosen fonts — communicates the exact opposite, even if your services are excellent.
Two services, one goal: total visual coherence
I offer them separately or together — a branding project is often naturally followed by print materials that apply the visual identity.
Branding & visual identity
I build your business's visual identity from scratch, or refresh it if what exists no longer represents where you are today.
I don't sell isolated logos. A logo without a color palette, without typography, and without usage rules is a drawing, not a brand. I deliver a complete visual system you can apply consistently across any material.
Promotional materials
Design for any printed material: flyers, brochures, catalogs, posters, business cards, presentation folders, roll-ups.
Every material is aligned with your visual identity and delivered as a print-ready PDF file, ready for any print shop. I don't do the printing myself — I handle the design exclusively.
What a branding project includes
Logo
Created as vector art, from scratch. Delivered in all formats: AI, SVG, EPS (vector) and transparent PNG, JPG (raster). Includes variants: primary, white, black, favicon.
Color palette
Colors defined with exact codes: HEX (web), RGB (digital), CMYK (print), Pantone (offset printing). Not "some shade of blue" — exact codes for total consistency.
Typography
I select 1–2 fonts that fit the brand's personality. With usage recommendations, sizes, and weights for every context.
Brand guide
PDF document with everything: logo, correct usage and mistakes to avoid, colors, fonts, protection space, examples. Essential if you work with other vendors.
Basic applications
Demonstrative mockups: business card, document letterhead, email signature, social media profile. See that it works before you invest in print.
Complete files delivered
Organized archive: editable vector files, exports for web and print, fonts used. You get everything — no depending on me for every future use.
The process: 10-14 days branding
Brief & Discovery
I understand your business: values, target audience, competition, how you want to be perceived. The clearer the brief, the better directed the design.
Day 1–2Research & Direction
I analyze the visual competition and propose 1–2 creative directions before starting the actual design.
Day 2–3Logo concepts
I present 2–3 distinct logo concepts. You choose the direction, we refine it.
Day 3–7Refinement & Visual System
We finalize the chosen logo and build the complete visual system: colors, typography, brand guide.
Day 7–10Delivery
Complete archive with all files + PDF brand guide.
Day 10–14Essential Brand
Ideal for early-stage businesses, freelancers, projects needing a basic identity
- Logo (2 concepts, 2 rounds of revisions)
- Color palette — HEX + RGB + CMYK
- Selected typography
- Complete vector + raster files
- Delivered in 5–7 days
Complete Brand
Ideal for companies, practices, services that want consistency across all channels
- Everything in Essential Brand
- 3 logo concepts, 3 rounds of revisions
- Complete logo variants (primary, secondary, favicon)
- PDF brand guide (Brand Guidelines)
- Applications: business card, letterhead, social media
- Delivered in 10–14 days
Printed materials that respect your brand
Design for any printed material — delivered as a print-ready PDF, aligned with your visual identity. I don't do the printing, I handle the design, you choose the print shop.
Flyer & Leaflet
A4, A5, A6, 1/3 A4 or any format. Single or double-sided, with or without folds.
from €30Brochure
4, 8, 12, 16 pages — stapled or spiral-bound. Logical structure, design consistent with the brand.
from €75Catalog
20+ pages — product or service showcase. Consistent layout, easy to browse.
quote on requestPoster & Roll-up
Large format — events, exhibitions, points of sale. Maximum visibility, clear message.
from €40Business card
Standard or custom format. Double-sided, with or without special finishes.
from €30Presentation folder
With inner pocket, customized with your brand. Offers, presentations, press kits.
from €55Other materials
Envelopes, letterhead, certificates, menus, invitations — anything that needs professional design.
quote on requestThe process: 3-5 days print
Brief
Material, format, quantity, main message, print deadline. If you already have a visual identity — I receive it from you.
Day 1Design
Complete layout, aligned with your brand. I present a PNG preview for approval.
Day 1–3Feedback & Adjustments
Change whatever you want — 1–2 rounds included.
Day 3–4File delivery
Print-ready PDF + PNG preview. Print shop recommendation if you need one.
Day 4–5Printing note: I design exclusively — you handle the printing at your preferred print shop, or I can recommend one based on quantity and budget.
Payment: 50% deposit on contract, 50% on delivery. Bank transfer. Invoice issued.
When it makes sense to invest in branding
You're launching a new business
The right first step: visual identity before the website, print, or any other marketing investment. Everything is built on your brand.
Your logo no longer represents you
The business has grown and changed, but the logo stayed back in 2015. A rebrand signals that you're current and serious.
You're inconsistent across channels
Different logo on the website than on Facebook, colors that vary from material to material. A brand guide fixes this for good.
You're starting to invest in marketing
Before spending on ads, make sure what people see after the click inspires trust.
You want professional print materials
Flyers, brochures, or catalogs that live up to the quality of your services.
Your website comes with the brand
The best projects combine branding + web design — complete visual coherence, online and offline.
What clients ask me
I don't usually deliver isolated logos, without a color palette and typography. A logo alone, without a visual system, can't create consistency. My smallest package includes logo + colors + typography — what's needed for a functional identity.
Essential Brand: 5–7 days. Complete Brand: 10–14 days. The timeline also depends on how quickly I receive feedback from you — for branding, collaboration is essential.
Yes — you receive the editable vector files (AI or SVG), not just the final exports. Your brand, your files.
The logo I deliver can be registered as a trademark. I don't handle the OSIM (Romanian Patent and Trademark Office) registration process myself — I recommend an intellectual property specialist for that.
No — I handle the design exclusively. I deliver a print-ready PDF that you can take to any print shop. Upon request, I can recommend trusted print shops in Romania based on quantity and budget.
Yes — if you already have a visual identity, you send me the brand guide or existing files and I align the design with what already exists.
A print-ready PDF with bleed (3–5mm), crop marks, and CMYK color profile. Plus a PNG preview for visual approval. The format adapts to the requirements of the chosen print shop.
Yes — in fact, I recommend it. The first thing is the visual identity, then the website is built on top of it. Combined projects are more consistent and more efficient.
Ready to build a consistent brand?
Whether you're getting your first logo or want to refresh an identity that no longer represents you, the first step is a 30-minute conversation where I understand where you are and where you want to go.